By Nancy Duarte

No one wants to be that guy, the one whose captive audience spends the majority of the meeting sighing and staring their smartphones. We all know that guy, and chances are we’ve been him, too. How can anyone be expected to pay attention while Mr. Monotone drones on? Fortunately, you can avoid the mistakes that are costing you the attention of your audience—once you know what to look for.
At the root of a dull and dreary presentation is a lack of contrast. The contrast I’m talking about is a multi-dimensional technique that can easily apply to every aspect of your presentation.
Why does contrast work? Because, as humans, we are naturally drawn to it. Everything about life is filled with contrast—black and white, male and female, love and hate.
Here are some common mistakes people make around contrast.
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