by Steven J. Bell

At the 2009 Association of College & Research Libraries (ACRL) conference, two colleagues and I gave a presentation about user experience and how to deliver it in a library setting. We framed the presentation around the experience delivered at the Pike Place Fish Market in Seattle. Instead of just telling the audience what happens there, we obtained a 30-second video shot at the fish market. Those 30 seconds captured the essence of the experience and told the attendees far more about the fish market than we ever could with our words or a single visual image in our slides.
When it comes to helping others learn, there is a simple piece of advice that is often recommended to educators: Show! Don’t tell. While appealing to the visual learning style of an audience is always a good idea, there is a growing expectation for more than just static images. They want video. If you want to deliver more dynamic presentations with more powerful visuals, then consider integrating video into them. It’s up to you to determine how to find the best content and how to smartly integrate it into your presentation. This article will provide tips and techniques for doing both.
Why Video?
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