Brainstorm

• Who is the audience
• What do they know about the material
• What do you want them to learn
• Where will the presentation take place & under what conditions

Slide Design

• Each slide should address a single concept
• Slides should follow a logical progression, each building on the other
• Use no more than six lines of text on any one slide
• Use upper and lower case text, NOT all caps
• Choose a color appropriate to the mood you want to convey
• Avoid using too many colors (maximum of 5)
• Use photographs to help the audience relate slide information to real world situations (keep in mind that if you use an outside source it is under copyright and permission to use it must be granted)

Color

• Dark Blue to project a stable, mature message – has a calming effect
• Red or Orange to trigger excitement or an emotional response
• Green to make audience comfortable
• Yellow to get audience attention quickly (more so than any other color)
• Gray to promote the idea of “quality”
• White to project honesty/sincerity
• Black is not appealing to most viewers

To keep an audience focused, use dark colors for background and lighter colors for text and illustrations. The eye is naturally drawn to lighter areas and lighter and warmer colored objects appear closer than dark objects.